That’s a question that comes up this time of year quite often and here are some thoughts on it.  There is evidence to suggest that ‘prosocial’ spending – that is, spending money on others – leads to a larger improvement in personal happiness than does personal spending. One study gave subjects a small sum of money, and told subjects how to spend it. Though the participants expected their happiness to improve more from personal spending rather than prosocial spending, the opposite was found to be the case. Further, a cross-sectional study of a representative sample of Americans also found greater prosocial spending was correlated with significantly greater happiness, while personal spending turned out to be unrelated to happiness1.  Further research conducted by Washington, D.C.-based Corporation for National & Community Service reveals that charitable work literally makes the heart grow stronger. Individuals with coronary artery disease who participate in volunteer activities after suffering a heart attack report a reduction in despair and depression, and that, in turn, rives down mortality and adds years to life. It’s also true that those who volunteer have fewer incidents of heart disease in the first place.  Every year we conduct a toy drive for some needy kids.  We do this because we care about them and you, so lets GIVE!!


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